Home / Case studies / MOTTO Gdańsk
Brand, website and automation without a front desk
There is no front desk. So what? The guest books, checks in online, receives a code and enters the room. The team still sees the whole process and can respond when needed.
MOTTO GdańskA boutique stay without a front desk.
The front desk as a process
The booking, online check-in, access code and sales document form one sequence. The guest completes it alone but is not left without support.
guest served, team stays in control
Boutique room
The guest immediately knows where they are
Character in the details
A consistent standard
MOTTO has its own voice
The neighbourhood - Gdańsk
Twelve rooms next to the Old Town without a staffed front desk that would consume most of the margin.
A brand built from scratch in a competitive location, without a name, identity or a way to serve guests without a permanent front desk.
The name, identity and website were designed alongside the operating system: keypad locks, automatic messages and self check-in.
The guest completes online check-in, receives information and an access code, while the team stays in control and responds when the situation requires it.
Before the website could be built, the brand needed a name, style and voice that had not existed before.
An empty property12 rooms without a brand or a name
Name and identityMOTTO - boutique, short and memorable
Website and photographyready to sell from day one
Automation without a front desklocks, messages and self check-in
A ready brandlaunched and operating around the clock
The process must guide the guest clearly from booking to check-out, while the team sees when real intervention is needed.
Current status
The project has ended its previous operations and the complete brand, including the name, domain, website and configured automation, is waiting for a new owner.
See the offer